COPYWRITING FOR FINANCIAL SERVICES FIRMS
If you are an IFA, financial planner, bank, building society, mortgage adviser, network or other financial services firm and you need blogs, thought leadership, interviews, website copy, guides and more then I can help.
I've spent 7+ years writing copy primarily for financial services firms.
As a former Head of Digital at an agency that focused on financial services, my remit was (and still is) to make your content 'topical, not technical'.
I understand the challenge that comes from marketing an intangible product, and the role that great copy plays in that.
If you have tried to brief in copy to someone else before then you will likely know how difficult that can be.
You are, of course, the technical experts, but your readers are not. The challenge is in making your technical knowledge topical and approachable for the casual reader.
You can see examples of how I've previously achieved that by clicking on the images to the left. They include Benchmark, a regular publication for a financial planning firm and my work with Sense, a successful IFA network. You can also read here about how I turned the complicated world of cross border financial planning (FACTA, QROPS and more) into engaging content the firm's target audience wanted to read.
If you work in financial services or need some financial services copy then get in touch via the contact page or fill in the below form. I'm happy to talk through any marketing questions you might have.