COPYWRITING FOR FINANCIAL SERVICES FIRMS
If you are an IFA, financial planner, bank, building society, mortgage adviser, network or other financial services firm and you need blogs, interviews, website copy, guides and more then I can help.
I've spent the last 6 years writing copy primarily for financial services firms.
As a former Head of Digital at an agency that focused on financial services, I lived and breathed what you do almost as much as I live and breathe what I do.
I understand the challenge that comes from marketing an intangible product, and the role that great copy plays in that. The written word, as it pertains to you and your services, must be beyond reproach. It must perfectly capture your brand ethos as well as show off your significant knowledge.
If you have tried to brief in copy to someone else before then you will likely know how difficult that can be.
I know my ISAs from my elbows and for 6 years we practiced the mantra of making things 'topical not technical'. You are, of course, the technical experts, but your readers are not. The challenge is in making your technical knowledge topical and approachable for the casual reader.
You can see examples of how I've previously achieved that by clicking on the images to the left. They include Benchmark, a regular publication for a financial planning firm and my work with Sense, a successful IFA network. You can also read here about how I turned the complicated world of cross border financial planning (FACTA, QROPS and more) into engaging content the firm's target audience wanted to read.
If you work in financial services or need some financial services copy then get in touch via the contact page or fill in the below form. I'm happy to talk through any marketing questions you might have.