Copywriting - Regular communication with your clients: DBL's Benchmark
Who was it for? DBL, a leading financial planning firm in Cheshire, UK.
What did it involve? Copywriting, creative guidance.
DBL wanted to communicate with their clients in a prestige manner, showcasing their knowledge via content and design.
Benchmark began several years ago as a regular print and online publication, delivered to DBL's clients around the country.
Today it is an ongoing regular publication, featuring interviews, in-depth financial articles, fiscal analysis and more.
I produce the vast majority of copy in each edition of Benchmark, conducting interviews and turning the results into compelling prose. I also produce the 'finance-heavy' articles, using my knowledge of financial services and the IFA market. In addition I provide creative guidance where there are opportunities for designers to optimised graphical layouts and make the content more compelling to the reader.